Ogilvy UK has won the hotly-contested Molson Coors business including Carling, Coors, Madri Excepcional, Rekorderlig and Aspall. Ogilvy won the pitch to beat incumbent Havas, BBH and Mother. The pitch…
The need for brands to create strong emotional connection with customers in today's highly competitive market has been identified as an important tool in marketing strategy. Over time, emotion has…
By Gbolahan Oyeponle It’s no longer news that brands jump on trends, social engaging platforms, as well as identify with popular influencers, social media challenges etc in order to meet…
By Felicia Nwosu Here in Nigeria, notable top brands go head to head with each other leveraging intense marketing strategies such as campaigns, premiumisation, price difference, repackaging, and other marketing…