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Marketing Expert Reveals The Buzzword Of The Year 2025 And How To Ace It Going Into 2026

Marketing Expert Reveals The Buzzword Of The Year 2025 And How To Ace It Going Into 2026

December 18, 2025

Every year brings a new word that marketers can’t stop talking about. In 2025, that word was authenticity. It appeared in campaign briefs, social media strategies, and boardroom presentations across

True Religion Launches Fall ’26 Iconography Capsule Featuring Cash Cobain and Jayda Cheaves

Achimugu highlights $100m investment footprint in public appeal

Madhive Further Strengthens Its Leadership Team with Industry Veteran Peter Jones as SVP of Strategic Sales

NESCAFÉ Deepens Everyday Access with New Presence at Ojo Bus Terminal, Ibadan

Maiden Edition of PRCAN Knowledge Hub Holds in 3 Weeks, Featuring Local and International AI Experts

Glovo Launches a New Road Safety Feature to Enhance Rider Safety in Nigeria Lagos, Nigeria

2025 Business Performance: Nigerian Breweries Celebrates and Rewards Trade Partners

In this season of Ramadan, where kindness and unity take center stage, MILO is sharing in that spirit through a 30-day Ramadan gifting campaign across Northern Nigeria, reaching families and honoring the values that define the holy month.

MILO Launches 30-Day Ramadan Gifting Campaign Across Northern Nigeria Communities

₦3bn NIVEA Promo Sparks Fresh Wave of Instant Millionaires

The Coca-Cola Company has announced that Henrique Braun, currently serving as Chief Operating Officer, will take over as CEO effective March 31, 2025, succeeding James Quincey in a planned leadership transition.

Coca-Cola Appoints Henrique Braun as New CEO

Nestlé Nigeria’s Infant Formula Not Part of The Recall

Warner Bros. Discovery Rebuffs Paramount’s Second Acquisition Bid, Favors Netflix Deal

Modion Communications Rebrands as Creato Urban Reflecting Ambitious Global Aspirations

Modion Communications Rebrands as Creato Urban Reflecting Ambitious Global Aspirations

The ABFF LA Pop Up Featuring Curated Conversations with Salli Richardson and Others

The ABFF LA Pop Up Featuring Curated Conversations with Salli Richardson and Others

Rukevwe Toka Appointed Strategic Advisor to Africa Must Unite

Rukevwe Toka Appointed Strategic Advisor to Africa Must Unite

Indigo Dominates 2025 LaPRIGA Awards, Emerges Model Agency of the Year

CSR

Guaranty Trust Holding Company Plc (GTCO) will effective from tomorrow Tuesday July 15, 2025 commence the hosting of the 15th edition of its annual Autism Conference, themed “From Awareness to Action: 15 Years of Advancing Autism Inclusion.”

GTCO Marks 15 Years of Autism Advocacy With A Pan-African Conference: “From Awareness To Action”

Ekuma, Dr. Idowu-Adegoke set to deliver keynote addresses at MediaConsortium CSR Impact and Excellence Conference on April 10

Nestle

Nestlé Nigeria Invests Over 6 billion Naira in Youth Empowerment and Skill Development

MacArthur Foundation Director, Kole Shettima’s virtues celebrated as AFF features him on impact serie

Oke-Ona United School and UBE Primary School Pasali Emerge Victorious in Nestlé for Healthier Kids 2024 Quiz Competition

Nestlé Professional Empowers Local Food Vendors in Sokoto

Brands n'Tech

Facebook to power connection and creativity at the 2026 African Creators Summit

Countries with the Highest Rankings for Digital Advancement

Cybersecurity Expert Warns Of 6 Website Security Mistakes Leaving New Entrepreneurs Exposed

GlobeTrotter Launches Digital Platform to Transform Nigeria’s Out-of-Home Advertising Market

Cvent Strengthens Event Marketing Intelligence with New LinkedIn Ads Integration

8 Emerging Marketing Roles Reshaping the Industry

Heineken, Bodega partner, launch ‘boring phone’ brand

Apointment

Madhive Further Strengthens Its Leadership Team with Industry Veteran Peter Jones as SVP of Strategic Sales

Emmanuel Adediran has been appointed as jury member for the Purpose Awards EMEA 2026, marking the first time a representative based in Nigeria will serve on the judging panel for the regional awards programme.

Adediran Joins Purpose Awards EMEA Jury in Historic First

Features

Marketing Expert Reveals The Buzzword Of The Year 2025 And How To Ace It Going Into 2026

Marketing Expert Reveals The Buzzword Of The Year 2025 And How To Ace It Going Into 2026

Unconventional Marketing Strategies: When Brands Think Outside the Box

Regulation should encourage, not stifle advertising and marketing business

How emotional connection with consumers can boost brands market value, others, say experts

How competing brands in Nigeria deploy ingenious marketing strategies to retain consumers

business ethics

The Timeless Wisdom of Sanpo-Yoshi for Present Day Businesses

News

National Environmental Standards and Regulations Enforcement Agency (NESREA).

Nestlé Nigeria and FBRA: Closing the Loop inNigeria’s Waste Management Ecosystem

MILO Signs on Northern Influencers to Strengthen National Representation

Alexander Friedhoff

Etaily Lands Strategic Investment From Japan’s SMBC – With Total Funding of $24M

US Out-of-Home Advertising Hits $2.13 Billion in Q3, Marks 18th Consecutive Quarter of Growth

Event Expert Reveals How Immersive Marketing Will Reshape Brand Strategy in 2026

Nestlé Nigeria Announces Judging Panel for the 2025 Media Awards

Sustainability

National Environmental Standards and Regulations Enforcement Agency (NESREA).

Nestlé Nigeria and FBRA: Closing the Loop inNigeria’s Waste Management Ecosystem

Nestlé Announces Dairy Demonstration Farm, Invests Over ₦1.8 Billion in Dairy Development

Ekuma, Dr. Idowu-Adegoke set to deliver keynote addresses at MediaConsortium CSR Impact and Excellence Conference on April 10

Nestlé Nigeria Plc has been awarded the highest level of Authorised Economic Operator (AEO) certification by the Nigeria Customs Service (NCS). The company achieved Security and Safety status under the NCS AEO programme, a certification valid for five years that recognises its compliance with trade regulations, supply chain security requirements, and global best practices.

Nestlé Nigeria Reaffirms Commitment to the Future of Young Nigerians Through Community Scholarship Program

Appointment

Sheriff Akinpelu joins future creative leaders academy as Dean

Diageo appoints Segun Ogunleye as head of marketing Africa

Swiss International hotels and resorts appoints Ele as director West Africa

The Hook Creative Agency realigns leadership, launches new entertainment venture

Oluwaseye

Guinness Nigeria appoints Oluwaseye as head of media and partnerships

Ojie Ehianeta appointed as Head of portfolio Pernod Ricard