International Distillers Limited (IDL) has re-launched it iconic alcoholic and non-alcoholic drink Teezer, Teezer Lime/Lemon as well as introduce two new variants Orange Flavour Lemon and Ginger Flavour which is non-alcoholic while also rewarding it loyal distributor across the nation.
The two in one event which was held at Radisson Blu Hotel, in Ikeja, with the theme “Beyond Limit” had the brand ambassadors present while it rewarded its distributors.
According to IDL, Teezers Sparkling Cocktail Drink has been upgraded from a 300ml bottle to a 400ml bottle and comes in a trendy easy to carry container. The brand label has been redesigned in sync with the spirit of the new age while the logo now radiates the elegance and youthful fun filled nature of the brand.
The MD, Patrick Anegbe, emphasizing the theme of the event "Beyond Limits" said: “reflected the collective journey of surpassing boundaries and pushing the company, her brand and distributors to new heights.”
Aare Hope Gbagi, Head of Sales, while speaking at the launch to the theme of the event noted that: “Today, we embrace the theme “Beyond Limits” which perfectly reflects our collective journey of surpassing boundaries and pushing ourselves to new heights.
“Apart from presenting to you the new look of Teezers and the new additions to its variant bouquet we unveil our new marketing campaign ‘More fun’ which underscores the brand’s unique preposition as the Master of Fun. As such, the brand will be engaging directly with the core consumers across all leisure destinations at all touch points in Nigeria activating their fun.”
According to Mobolaji Alalade; the Head of Marketing, IDL, the company has responded to the dynamic preferences of Nigeria’s vibrant and youthful population by introducing two new additions to Teezers Sparking Cocktail Drink range; Teezers Orange.
Flavour, designed for people seeking a zesty, refreshing citrus experience, embodies an invigorating source of energy with its vibrant colour, as well as Teezers Lemon and Ginger Flavour, a non-alcoholic option catering to non-drinkers and children, ensuring inclusivity across demographics.
The brand label has been redesigned in sync with the spirit of the new age while the logo now radiates the elegance and youthful fun filled nature of the brand.
Apart from presenting to you the new look of Teezers and the new additions to its variant bouquet we unveil our new marketing campaign ‘More fun’ which underscores the brand’s unique preposition as the Master of Fun. As such, the brand will be engaging directly with the core consumers across all leisure destinations at all touch points in Nigeria activating their fun.
Mobolaji Alalade further added that the IDL launches a new Teezers Sparking Cocktail Drink marketing campaign ‘More Fun’ emphasising the need to increase the options for consumers as well as Teezers unique proposition as the Master of Fun. He promised that IDL plans to activate fun – filled experiences for consumers at various leisure destinations and touchpoints throughout Nigeria.
