To boost its global visibility, Accenture has acquired Mindcurv,Jixie and The Lumery. By this acquisition of the three companies. The newly acquired firms align with Accenture’s digital creative unit, Accenture Song.
Mindcurv is a Germany firm; Jixie is Singapore-based and The Lumery, Melbourne-based.
The buy over deal will strengthen the marketing transformation capabilities of Accenture Song, the firm’s tech-powered creative group and add depth to its offerings in Australia, such as personalisation, CRM and loyalty, testing and experimentation and automation.
Mindcurv is a cloud-based digital experience and data analytics company specializing in composable software, digital engineering, and commerce services for more than 200 clients worldwide.
Jixie offers a suite of monetization and marketing growth tools. Its platform is described as an “advertising ecosystem that connects publishers and brand owners with the ability to co-create solutions through reliable customer insights.” It services clients mostly in Indonesia.
The Lumery is a martech consultancy that helps organizations with marketing transformation efforts.
The deal will bolster Accenture Song’s offerings in personalization, CRM and loyalty, testing and experimentation and automation.
Although the commercial details haven’t been released for Lumaery yet, Mark Green, Australia and New Zealand lead at Accenture Song, says there is great interest in using tech to understand Australian customers more deeply and to streamline, enhance and transform marketing and sales efforts, especially with the rise of generative AI.
“The Lumery stands out for its distinct ability to help clients navigate the constantly changing and fragmented customer experience with its considered approach that integrates software, data and analytics.”
“Accenture Song and The Lumery share a goal of helping organisations transform through connected marketing and technology investments to drive customer growth.”
Rajan Kumar, co-founder and CEO of The Lumery, says building compelling customer experiences isn’t going to be solved by technology alone it also requires creativity, modern ways of working, ever-evolving customer data and most importantly, great people.
“The Lumery was founded with a clear ambition to be the leading authority in martech we’ve built a team of skilled professionals and grown successful brands with our mix of marketing and tech expertise.
“Joining Accenture Song is a monumental step in our journey forward as we scale our expertise globally and, together, helps more businesses connect with their customers and drive tangible business outcomes.” he adds.
