By Felicia Nwosu Here in Nigeria, notable top brands go head to head with each other leveraging intense marketing strategies such as campaigns, premiumisation, price difference, repackaging, and other marketing…
Founder/Head of Communications and Strategy, Carpe Diem Solutions, Edward Israel Ayide, has urged Brand journalists to continually probe how the rights of consumers are being protected especially in this era…
Through Merger with Realbusiness™ and Fuse Solutions, Unrivaled Group Will Help Women-Owned and Diverse-Owned Businesses Build Intelligent Brands Unrivaled Group has announced, through a merger with women’s-certified companies Realbusiness™ and…
By Felicia Nwosu In a major breakthrough, one of Nigeria's leading seasonings brands, Terra has launched its new animated commercial on Terra Gold Cube. The new campaign is aimed at…
A Public Relation expert, Edward Israel-Ayide, Founder/Head of Communications and Strategy, Carpe Diem Solutions, a PR Agency, has said that the proper use of Artificial Intelligence (AI), will strengthen brand/consumer…
In a bid to aid human workers with streamline operations on vehicle assembly lines, Mercedes-Benz in collaboration with Apptronik has concluded an agreement to deploy humanoid robots in its factories.…
Sanpo-yoshi, a centuries-old business philosophy, could be a universal framework for sustainable business practices, suggests new study Sanpo-yoshi, a traditional Japanese business philosophy prioritizing positive stakeholder relationships over profits, has…
The Lagos State Governor, Mr. Babajide Sanwo-Olu, has elevated his Chief Press Secretary (CPS), Mr. Gboyega Akosile, to Special Adviser, Media and Publicity. The appointment, which took immediate effect, was…
Ivan Moroke, the CEO, South Africa Kantar, has said that as businesses continue to navigate the complex landscape of marketing, amid fierce competition for consumer’s attention, that brands must focus…
...announces Edward Isreal-Ayide as keynote speakerBrand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering the Integrated Marketing Communications (IMC) space will be celebrating the 2024 World Consumer…