Ogilvy UK has won the hotly-contested Molson Coors business including Carling, Coors, Madri Excepcional, Rekorderlig and Aspall. Ogilvy won the pitch to beat incumbent Havas, BBH and Mother. The pitch…
The need for brands to create strong emotional connection with customers in today's highly competitive market has been identified as an important tool in marketing strategy. Over time, emotion has…
By Gbolahan Oyeponle It’s no longer news that brands jump on trends, social engaging platforms, as well as identify with popular influencers, social media challenges etc in order to meet…
By Felicia Nwosu Here in Nigeria, notable top brands go head to head with each other leveraging intense marketing strategies such as campaigns, premiumisation, price difference, repackaging, and other marketing…
Founder/Head of Communications and Strategy, Carpe Diem Solutions, Edward Israel Ayide, has urged Brand journalists to continually probe how the rights of consumers are being protected especially in this era…
Through Merger with Realbusiness™ and Fuse Solutions, Unrivaled Group Will Help Women-Owned and Diverse-Owned Businesses Build Intelligent Brands Unrivaled Group has announced, through a merger with women’s-certified companies Realbusiness™ and…
By Felicia Nwosu In a major breakthrough, one of Nigeria's leading seasonings brands, Terra has launched its new animated commercial on Terra Gold Cube. The new campaign is aimed at…
A Public Relation expert, Edward Israel-Ayide, Founder/Head of Communications and Strategy, Carpe Diem Solutions, a PR Agency, has said that the proper use of Artificial Intelligence (AI), will strengthen brand/consumer…
In a bid to aid human workers with streamline operations on vehicle assembly lines, Mercedes-Benz in collaboration with Apptronik has concluded an agreement to deploy humanoid robots in its factories.…
Sanpo-yoshi, a centuries-old business philosophy, could be a universal framework for sustainable business practices, suggests new study Sanpo-yoshi, a traditional Japanese business philosophy prioritizing positive stakeholder relationships over profits, has…