Digitas, the networked experience agency and division of Publicis Groupe, is now the media agency of record for Supergoop!, the skincare and beauty brand. The agency won the account early this…
As more factors, especially technology, continue to change consumer behaviour and dynamics in the marketing landscape, a marketing expert, Jolomi Awala has said understanding the latest developments in the industry,…
The Advertising Regulatory Council of Nigeria (ARCON) has debunked the recent report that it charges the sum of N3 million to vet material for advertisement. Early this week, a national…
Nigerian Super star Damini Ogudu, popularly known as Burna boy, has been added to the list of artists that will perform for the 2024 Grammys Awards. The Recording Academy made…
Unilever the global FMCG giant has initiated a review of its worldwide media planning and buying business. Mindshare, which is responsible for managing the account in India, will also participate…
The Association of Advertising Agencies of Nigeria (AAAN) has announced the appointment of Mr. Udeme Ufot (MFR) as Chairman Board of Trustees. Udeme, a former President of the association and erstwhile Chairman of the Advertising Practitioners Council of Nigeria (APCON) replaces Sir Steve Omojafor, one of the doyens of the industry, who recently bowed out after a successful tenure as BOT Chair.
The year 2023 may have come and gone, yet, its memories shall continue to linger for a while in the minds of players and gladiators in the Nigerian integrated marketing…
It’s no doubt that the Nigerian entertainment industry has been growing bigger and better in recent times. It is also contributing significantly to growth of the economy as it can stand shoulder to shoulder with any other sector in the country.
Mouka has entered a strategic partnership with Methema, the prestigious mathematics competition dedicated to fostering academic excellence and innovation.
Stellantis luxury brand Maserati has named marketing veteran Giovanni Perosino as its new global CMO