BlueZoo Inc delivers its Audience Measurement Technology to retailers on the BrightSign Series-5 Media Players

BlueZoo Inc.the leader in audience measurement for out-of-home advertising and Retail Media Networks, today announced it has delivered its impressions measurement software for worldwide deployment of BrightSign’s new Series-5 digital…

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NCSI Unveils Consumer Service Index to Motivate Brand Owners, Consumers

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Yvonne McCarthy , Shola Salako

The Nigeria Consumer Service Index (NCSI) a multi sector platform that measures customer satisfaction across diverse sectors in Nigeria presented the result of its multi-sector survey. The initiative which aimed…

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Jameson introduces limited-edition, campaign to commemorate St. Patrick’s Day festival

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Jameson new campaign

Ogilvy unveiled a fresh campaign for Jameson Irish Whiskey, featuring Saturday Night Live's Jost and Michael in a humorous debut. This multi-faceted initiative includes out-of-home, digital, and social media components,…

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