Creator economy is expected to reach $480B by 2027- IAB
The Interactive Advertising Bureau (IAB) has released a report on the Creator Economy that is valued at $250 billion and will grow up to $480 billion by 2027. The first of…
Airtel announces 5 Days of Love charity initiative driven by it employees
In celebration of the yuletide season, Airtel Nigeria, the leading telecoms services provider, is set to delight less privileged Nigerians with five days of love aimed at feeding 6 thousand people in 6…
Visa thrills football fans with 2023 AFCON trophy in Nigeria
Digital payment Card Company, Visa has brought the Africa Cup of Nations (AFCON) Trophy to Nigeria as part of the ongoing CAF Trophy country tour. The Trophy touched down in…
MIPAN’s 2023 President’s Dinner & Awards hold amidst glitz and glamour
It was a dazzling evening for the bigwigs in the Integrated Marketing Communications (IMC) ecosystem and the entire guests at the just concluded Media Independent Practitioners Association of Nigeria’s (MIPAN’s)…
BJAN holds 11th edition annual conference amidst glitz and glamour
It was a thrilling event at the Brand Journalists' Association of Nigeria (BJAN) held the second edition of its annual conference and awards amidst gist and glamour at the prestigious…
IPG taps Papa John’s creative business
Pizza chain Papa John’s International has announced its completed media and creative agency reviews that began in August. IPG’s Martin Agency has been named the pizza chain’s new creative agency. Camp…
Hyundai appoints Michel Poirier as vice president
Hyundai Motor has appointed Michel Poirier as vice president of after-sales and customer experience, a new division for Hyundai. The newly created division responsibilities will include dealership training and customer satisfaction…
GroupM wins Allianz group media business
Insurance and asset management giant Allianz Group has named GroupM its global media agency. The assignment is a retention for GroupM's EssenceMediacom unit, which has been handling Allianz media in…
Oshoala, Osimhen and Nnadozie win big at 2023 CAF awards
Super Eagles /Napoli striker Victor Osimhen, the Barcelona star/ Super Falcon star Asisat Oshoala and Super Falcons/Paris FC goalkeeper Chiamaka Nnadozie have emerged as major football brands as they won big…
Dentsu appoints Loughnane as global brand president for Dentsu X
Shenda Loughnane has been named by Dentsu as the global brand president of its Dentsu X global media agency network. She joins from sister company Prospect, where she has been…