BAT celebration 2 decades of exceptional value delivery in Nigeria  

L-R: Kola Karim, Advisory Board Chairman, British American Tobacco (Nigeria) Limited; Odiri Erewa-Meggison, Director, External Affairs, BAT West and Central Africa and Yarub Al-Bahrani, Managing Director at BAT Nigeria and West and Central Africa at a press conference in Lagos on Friday, February 2, 2024.

• Post author:Brandscorecards
• Post published:February 6, 2024
• Post category:Sustainability

British American Tobacco (Nigeria) Limited (BAT Nigeria) has announced the celebration of two decades of its Ibadan factory’s exceptional value delivery to the Nigerian economy, the environment, and the communities…

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Sprite, Sprite zero introduces label-less packaging

Spirit New look

• Post author:Brandscorecards
• Post published:February 6, 2024
• Post category:Sustainability

Coca-Cola, the giant soft drink producer has announced it is temporarily removing all labels from Sprite and Sprite Zero on-the-go bottles in a limited trial of “label-less” packaging. The new…

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Nigeria’s X3M Ideas Makes 2023 Loeries Official Ranking

Steve Babaeko president AAAN

• Post author:Brandscorecards
• Post published:January 31, 2024
• Post category:Brand News

For the first time, a Nigerian agency, X3M Ideas, has been listed in the Loeries 2023 Official Ranking in three categories; top agencies in Africa and the Middle East, ranking…

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Brand Extension: Nigerian Breweries Introduces ‘Legend Twist’

Legend Twist Unveiling

• Post author:Brandscorecards
• Post published:January 31, 2024
• Post category:Brand News

In a bold move to meet the evolving demands of a dynamic consumer base and redefine the stout landscape in Nigeria, foremost brewer, Nigerian Breweries Plc has unveiled the latest…

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How “A Tribe Called Judah” uses the power of marketing to reach N1.3b in ticket sales

Funke Akindele

• Post author:Brandscorecards
• Post published:January 27, 2024
• Post category:Brand News

A Tribe Called Judah has remained top of the domestic theatrical box office with N1.349 billion in 41 days of it release in ticket sales, making it the highest grossing…

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Digitas drives home Supergoop media business

• Post author:Brandscorecards
• Post published:January 27, 2024
• Post category:Brand News

Digitas, the networked experience agency and division of Publicis Groupe, is now the media agency of record for Supergoop!, the skincare and beauty brand. The agency won the account early this…

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Human-centric Innovation Will Dictate Marketing Landscape in 2024- Jolomi Awala

• Post author:Brandscorecards
• Post published:January 27, 2024
• Post category:News

As more factors, especially technology, continue to change consumer behaviour and dynamics in the marketing landscape, a marketing expert, Jolomi Awala has said understanding the latest developments in the industry,…

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Ad material vetting fee is N35,000, not N3m- ARCON 

ARCON Logo

• Post author:Brandscorecards
• Post published:January 26, 2024
• Post category:Brand News

The Advertising Regulatory Council of Nigeria (ARCON) has debunked the recent report that it charges the sum of N3 million to vet material for advertisement. Early this week, a national…

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Burna boy to perform at 2024 Grammys 

• Post author:Brandscorecards
• Post published:January 22, 2024
• Post category:Brand News

Nigerian Super star Damini Ogudu, popularly known as Burna boy, has been added to the list of artists that will perform for the 2024 Grammys Awards. The Recording Academy made…

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Unilever launches global media review

• Post author:Brandscorecards
• Post published:January 22, 2024
• Post category:Brand News

Unilever the global FMCG giant has initiated a review of its worldwide media planning and buying business. Mindshare, which is responsible for managing the account in India, will also participate…

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