The Advertising Standards Panel (ASP), a statutory organ of the Advertising Regulatory Council of Nigeria (ARCON), has announced a crucial stakeholders’ forum aimed at promoting responsible advertising practices within the…
Another win for Stagwell agency network, has it agrees to acquired São Paulo, a Brazil-based brand and marketing consultancy Pros Agency. Pros agency specializes in creative planning and production, influencer marketing, digital…
Nigerian Canva Verified Expert Ayodotun Akinfenwa recently held a free Canva for Brands Workshop on March 9, 2024, to empower individuals, business owners and professionals In conjunction with The Elevation…
In bid to create top of the mind awareness and empathy marketing strategy using the Eid Mubarak celebration as means to prospect, retain consumers and connect with brands, business and…
As part of an historic ceremony to mark its 20 years of impactful business operation in Nigeria, Soulcomms, one of the leading Public Relations (PR) agencies in the country, also…
Amo Farm Sieberer Hatchery Limited extends warm wishes to all Christians celebrating Easter, a time to commemorate the life and legacy of Jesus Christ. As a company dedicated to fostering…
In furtherance of its innovative ingenuity aimed at empowering brands across West & Central Africa, MediaReach OMD, yesterday in Lagos officially launched a OMD Consumer Intelligence (OMI) platform. OCI is…
Ogilvy UK has won the hotly-contested Molson Coors business including Carling, Coors, Madri Excepcional, Rekorderlig and Aspall. Ogilvy won the pitch to beat incumbent Havas, BBH and Mother. The pitch…
The need for brands to create strong emotional connection with customers in today's highly competitive market has been identified as an important tool in marketing strategy. Over time, emotion has…
By Gbolahan Oyeponle It’s no longer news that brands jump on trends, social engaging platforms, as well as identify with popular influencers, social media challenges etc in order to meet…