By Gbolahan Oyeponle It’s no longer news that brands jump on trends, social engaging platforms, as well as identify with popular influencers, social media challenges etc in order to meet…
Founder/Head of Communications and Strategy, Carpe Diem Solutions, Edward Israel Ayide, has urged Brand journalists to continually probe how the rights of consumers are being protected especially in this era…
Through Merger with Realbusiness™ and Fuse Solutions, Unrivaled Group Will Help Women-Owned and Diverse-Owned Businesses Build Intelligent Brands Unrivaled Group has announced, through a merger with women’s-certified companies Realbusiness™ and…
By Felicia Nwosu In a major breakthrough, one of Nigeria's leading seasonings brands, Terra has launched its new animated commercial on Terra Gold Cube. The new campaign is aimed at…
Ivan Moroke, the CEO, South Africa Kantar, has said that as businesses continue to navigate the complex landscape of marketing, amid fierce competition for consumer’s attention, that brands must focus…
Stagwell media agency has elevated Nicole Jennings to managing director North America. This appointment comes as part of the restructuring of the North America operations with a series of promotions…
In the spirit of celebrating its 125 years Pepsi the iconic global carbonated drink is unveiling a new logo and new look, the first and of Pepsi, the first globe…
Bigi, the award-winning carbonated soft drink brand under Rite Foods Limited just released a new television commercial (TVC) that celebrates the fires in our bellies, and the unique ability of…
On Thursday, February 22, 2024, Airtel Africa, INTENT.AI and fonYou hosted the groundbreaking event, “AI AdTalks: Exploring AI in Digital Advertising” at The Marriot, Ikeja, Lagos. This event brought together…
The Nigeria Consumer Service Index (NCSI) a multi sector platform that measures customer satisfaction across diverse sectors in Nigeria presented the result of its multi-sector survey. The initiative which aimed…