In a world where consumers are constantly bombarded with traditional advertisements, brands are finding innovative ways to stand out from the crowd. Unconventional marketing strategies are becoming increasingly popular, as…
Professionals in the Nigerian advertising and marketing sector have underscored the importance of regulation in the industry. They, however, stressed that regulation should promote competition, sustainability and partnership rather stifle…
The need for brands to create strong emotional connection with customers in today's highly competitive market has been identified as an important tool in marketing strategy. Over time, emotion has…
By Felicia Nwosu Here in Nigeria, notable top brands go head to head with each other leveraging intense marketing strategies such as campaigns, premiumisation, price difference, repackaging, and other marketing…
Sanpo-yoshi, a centuries-old business philosophy, could be a universal framework for sustainable business practices, suggests new study Sanpo-yoshi, a traditional Japanese business philosophy prioritizing positive stakeholder relationships over profits, has…
The year 2023 may have come and gone, yet, its memories shall continue to linger for a while in the minds of players and gladiators in the Nigerian integrated marketing…
It’s no doubt that the Nigerian entertainment industry has been growing bigger and better in recent times. It is also contributing significantly to growth of the economy as it can stand shoulder to shoulder with any other sector in the country.
Parallel Wireless 2G, 3G, 4G, and soon 5G Open RAN connectivity is contributing to communications across the African continent Parallel Wireless, the U.S.-based Open RAN innovator, reached a milestone of…