DDB Worldwide has selected Chaka Sobhani as president, chief creative officer, international, and will report to DDB Worldwide’s global CEO Alex Lubar.

Prior to Sobhani’s appointment at DDB she worked with Burnett as the global chief creative officer. She worked at Mother, running key global accounts such as McDonalds, Coca Cola, Google, Kelloggs and Samsung.

She also spent more than 10 years as a filmmaker and TV creative executive. She set up ITV’s first in-house creative agency.

Lubar called her “a true leader. Her energy is infectious, her drive is relentless, and her dedication to delivering outstanding creative products for her clients is unquestionable. She will “raise the bar on our world-class creative product for clients.”

A multiple award winner, Sobhani sits on the external affairs committee for the Design Museum, as well as on the board of D&AD, The One Show, the British Arrows and Creative Circle.