The Nigerian Out-Of-Home (OOH) advertising sector has entered a new era with the official launch of GlobeTrotter, a digital platform designed to modernize, digitize, and democratize the buying and selling of outdoor advertising assets across the country and beyond.
The platform was unveiled today at Sheba Event Center, Ikeja, Lagos, in a ceremony attended by industry stakeholders, outdoor advertising practitioners, brand owners, advertising agencies, and media buyers. Backed by the Out of Home Advertising Association of Nigeria (OAAN), GlobeTrotter promises to eliminate manual processes and introduce unprecedented transparency and efficiency to the OOH market.
Speaking at the launch, Charles Chijide, Chairman of OAAN Board of Trustees, described the platform as a landmark initiative born out of collaboration, vision, and shared commitment to elevate the standard of the advertising and media buying industry in Nigeria. “Today is more than a product unveiling. It is a celebration of industry partnership. GlobeTrotter represents a unified step towards simplifying how advertisers and agencies discover, compare, and buy media sites,” he said.
According to Chijide, the platform brings together everything advertisers need in one place, one process, and one powerful ecosystem. “Advertisers and agencies can now access a comprehensive, reliable, and verifiable catalog of sites, ensuring they spend less time searching and more time strategizing and delivering value. This is the future of media buying: accessible, smart, and seamless,” he stated.
He emphasized the importance of industry participation for the platform to reach its full potential. “I encourage all members, partners, and stakeholders to list their sites on the GlobeTrotter platform. By doing so, we create a stronger regional marketplace where potential clients can easily find the right locations, the right opportunities, and the right results. This platform is not just for one company. It is for all of us. It is a shared resource designed to uplift the industry, expand opportunities, and make our market more competitive on the global stage,” he said.
A Platform Built for Industry Growth
Ayodele Akingbade, Managing Director and CEO of GlobeTrotter OOH Limited, explained that the platform was created to address longstanding challenges in the outdoor advertising sector. “For decades, the out-of-home sector has been driven by passion, creativity, and resilience. But we know the challenges: fragmented asset information, slow manual transactions, limited visibility for buyers, and reduced optimization for owners. These challenges have held back the full potential of the OOH ecosystem in Nigeria and across Africa,” he said.
Akingbade described GlobeTrotter as more than just software. “It is a platform designed to modernize, digitize, and democratize the buying and selling of OOH assets. With this platform, asset owners can list, manage, and monitor their boards with ease. Agencies and advertisers can discover, compare, and book OOH placements instantly. The entire industry gains transparency, efficiency, and speed that match global best practices,” he explained.
The platform functions as an online marketplace where asset owners and advertisers meet to transact with unprecedented speed, clarity, and efficiency. It features a single unified dashboard to discover, plan, and buy OOH inventory from a vast network of owners across the country and, soon, globally. Users benefit from transparent, upfront pricing, eliminating guesswork and enabling real-time campaign setup.
Advanced filters allow buyers to find the perfect asset by location, audience demographics, and budget, putting the power of a full-service OOH team at their fingertips 24/7. For asset owners, GlobeTrotter serves as a powerful new sales channel that puts inventory in front of ready buyers while automating the entire sales process from inquiry to booking to invoicing.
“In essence, we are doing for OOH what the stock market did for equities. We are creating a centralized, liquid, and transparent marketplace,” Akingbade noted.
Global Reach, Local Impact
One of GlobeTrotter’s defining features is its global accessibility. As the name suggests, outdoor advertising spaces can be purchased from anywhere in the world with an internet connection, whether from Singapore, Kuala Lumpur, or Abuja. This positions Nigerian OOH assets to compete on the global stage while giving local advertisers access to international inventory.
A New Chapter for OOH Advertising
In his closing remarks, Akingbade acknowledged the contributions of OAAN, past president Emmanuel Ajufo, current president Sola Akinsiku, the dedicated development team, partners, testers, advisers, and industry stakeholders who shared their insights throughout the development process.
“This launch is not the end, it is the beginning. To advertisers and brand owners, advertising agency heads, independent media buyers, and OOH asset owners, GlobeTrotter is your platform. It was designed with your needs in mind, and it will succeed because of your engagement and collaboration,” he said.
He invited stakeholders to use, explore, challenge, and help continually improve the platform. “Together, we will build a smarter, faster, more transparent OOH industry. Today we step into a new era. An era where OOH does not wait. An era where technology empowers creativity. An era where transactions happen with confidence, clarity, and speed,” Akingbade concluded.
Representatives from various advertising associations present at the launch expressed optimism about the platform’s potential to transform outdoor advertising operations in Nigeria. The initiative aligns with broader industry efforts to provide marketers with comprehensive information quickly and efficiently.
