Insight Redefini, one of the topmost creative agencies in Africa welcomes Babatunde Shobanjo, as the Group General Manager/ Group Chief Operating Officer for the group.

Insight Redefini stated that the new GCOO, in his strategic vision, will be harnessing the agency’s market positioning to further accelerate its expansion in the global creative landscape.

The creative icon in this important transformative journey will leverage his impressive track record and specialisation in the creative space to lead an unprecedented growth trajectory, while optimising and spearheading operational efficiency to harness growth that will further strengthen the advertising group.

The renowned expert comes with over 14 years of leadership experience in building innovative, enduring and iconic brands inspired by technological  innovation and creativity.

His outstanding creative acumen and expertise in driving growth for clients which aligns with the global agency’s vision will act as a transformative force  to reposition the agency’s service portfolios as well as its leadership  positioning.

Before his current position, Babatunde was previously occupying the key leadership position as the Chief Operating Officer, COO and Head of Business at the Leo Burnett Lagos.

The newly appointed GGM/ GCOO comes with wealth of experience and expertise as well as multiple competences cutting across Media management, Advertising, Marketing communications, Marketing strategy, integrated marketing, Digital Marketing, Digital strategy, Brand Development and others in steering and reinforcing the renowned global agency.

Babatunde Shobanjo is an alumnus of the Wilberforce University, Ohio, the United States of America, where he obtained a B.Sc. in Business. He also has certifications from the London Business School.