IPG taps Papa John's creative business

IPG taps Papa John’s creative business

Pizza chain Papa John’s International has announced its completed media and creative agency reviews that began in August. IPG’s Martin Agency has been named the pizza chain’s new creative agency. Camp + King had previously handled the account.  

In November the client named Dentsu’s Carat for media. The firm had previously worked with Havas Media. 

The company spent nearly $250 million on measured media in 2022 according to agency research firm COMvergence.   

Pile and Company was retained to assist with the review. Internally, Chief Marketing Officer Mark Shambura led the review process. Shambura joined the company in May. He was previously CMO at MOD Pizza.   

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