The media landscape has witnessed tremendous changes in recent years, driven primarily by technological advancements. According to Timileyin Oyedeji, Creative and Brand Lead at Aleph Group Inc, these changes have dramatically altered how we consume and interact with media.

“Today, we’re entering a unique space where emerging technologies like AI, machine learning, and big data are reshaping the future of media,” Oyedeji stated. “Digital technologies are revolutionizing media workflows and consumer interactions.”

Oyedeji made this statement at the just concluded media summit organized by Media Independence Practitioners Association of Nigeria (MIPAN) with the theme: “The Digital Advantage: Enhancing Total Media Solutions with Digital Integration.”

He added that In Nigeria, over 225 million people have access to the internet, with 90.7% of the population online. Approximately 36.75 million people use social media, redefining how we interact with media and brands.

Oyedeji emphasized that this evolving media landscape prioritizes the consumer, driven by technological advancements. With AI and emerging technologies, consumers seek personalization, control, and involvement.

To effectively navigate this shifting landscape, Oyedeji stresses the importance of a consumer-centric approach, prioritizing consumer needs and preferences. This involves engaging consumers across multiple channels and delivering tailored experiences through personalization.

“As the media landscape continues to evolve, the lines between media channels are blurring, and consumer engagement must be linear and intuitive. Emerging technologies will continue to shape media consumption.”

“By embracing these trends and prioritizing consumer needs, we can unlock the full potential of media and drive productivity for businesses and brands,” Oyedeji concluded.