As part of its efforts to increase revenue for both itself and content creators, Printerest has implemented a strategic launch of a new streaming show. This move will not only boost the platform’s collection of video content partnerships but also allow for further exploration of in-app shopping features.

“Deliciously Entertaining,” developed and produced in partnership with food, travel and design-focused media company Tastemade, will premiere Friday and offer a shoppable experience in the image-sharing app.

The new show will feature the cooking and lifestyle series will be hosted by cookbook author Danni Rose and will feature internet personalities like Lance Bass, Trixie Mattel, Terrell Grice, Maurice Harris and Joy Cho.

Each 22-minute long episode will be available for purchase on both Pinterest and Tastemade. 

According to Printrerest blog post, “viewers can scan an on-screen QR code which links to a Pinterest board housing shoppable Pins to recreate elements of the show at home, all of the series’ recipes, DIY tutorials and more inspirational Pins connected to the episode theme.”

The company has also expanded its collaborations with Tastemade and has joined forces with The Louvre to display an in-app gallery experience.