Coca-Cola Europacific Partners (CCEP) has unveiled Schweppes Mix, a new premium ready-to-drink cocktail range, described as the perfect choice for pre-party occasions at home where 65% of RTD consumption currently takes place. Designed as a flavour-forward, stylish alternative to wine and prosecco, Schweppes Mix aims to attract new consumers to the category with its bold taste and elevated presentation.

The launch comes as the ready-to-drink (RTD) market in Great Britain continues to grow rapidly, now valued at £631 million and outpacing beer, wine, and spirits in annual average growth.

CCEP has already made a strong impact in the RTD space, with its iconic Coca-Cola (Original and Zero Sugar) and Sprite brands now featured in premium spirit pairings. Absolut Vodka & Sprite was the top-performing new RTD launch of 2024, while Jack Daniel’s & Coca-Cola Original Taste remains the leading RTD SKU in the UK.

Elaine Maher, Associate Director of Alcohol Ready-to-Drink at CCEP GB, said: “Schweppes Mix is grounded in craft and credibility a cocktail range crafted with the same expertise that has made Schweppes a trusted name behind the bar for over two centuries.

This is the mixologist’s choice, reimagined for today’s consumer: bold flavour combinations, premium spirits, and ultimate convenience. Whether getting ready for a night out or entertaining at home, we’re helping people start the evening with confidence and style.”