SO&U, one of Nigeria’s leading advertising agency, has elevated Jonah Williams to the position of Account Director, recognizing his exceptional contribution to brand growth and client relationship management.
Williams, who previously served as Brand and Program Manager at the agency, brings a wealth of experience in driving brand transformation, leading campaign strategy, and building creative pipelines that deliver measurable business impact. His elevation comes as a testament to his ability to position brands for relevance, distinction, and commercial success.
Known for his philosophy of making life easier for others, Williams has built a reputation as a strategic thinker who operates at the intersection of strategy, creativity, and execution. Throughout his tenure at SO&U, he has managed high-value client relationships and launched market-defining initiatives that have strengthened the agency’s portfolio and client confidence.
A Career Built on Versatility and Excellence
Williams’ advertising career spans work with diverse brands across multiple sectors, demonstrating remarkable versatility and adaptability. His impressive client portfolio includes Captain Morgan, Malta Guinness, Haier Thermocool, Joy Black Soap, Enterprise Life Insurance, Akwa Ibom State Government, Toyota by CFAO Nigeria, Access Bank, and GEAPP, among others.
Mentoring the Next Generation
Beyond client management and campaign execution, Williams has demonstrated commitment to talent development through his leadership of HATCH, a forward-thinking program grooming the next generation of creative leaders. The initiative provides hands-on mentorship to emerging talents, ensuring continuity of excellence in Nigeria’s creative advertising landscape.
Williams is an alumnus of the renowned Digital Ad Expert and O2 Academy Lagos, where he honed his skills in creative advertising, brands, and marketing communications.
A Collaborative Leader
Colleagues describe Williams as a cheerful and easy-going professional whose presence brings relaxation and inspiration to the workplace. His amiable nature and dedication to collaboration make him an asset to both his team and clients. He radiates positivity and embodies the spirit of teamwork, infusing every project with genuine enthusiasm and a desire to make a tangible difference.
Outside of work, Williams indulges in writing and various creative activities that rejuvenate his imagination and bring fresh perspectives to his craft. These hobbies provide him with an outlet for self-expression while enhancing his creative problem-solving abilities.
As Williams steps into this new chapter of his career, his combination of strategic acumen, creative insight, and collaborative leadership promises to bring continued innovation and excellence to SO&U’s client partnerships and market positioning.
