Another win for Stagwell agency network, has it agrees to acquired São Paulo, a Brazil-based brand and marketing consultancy Pros Agency. 

Pros agency specializes in creative planning and production, influencer marketing, digital PR and other brand development capabilities.   

Stagwell said the agency would be aligned with its global marketing network Allison. 

Pros have a staff of over 130 and are co-led by founder and CEO Daniela Graicar, co-CEO Fernanda Tchernobilsky and partner Alan Strozenberg. They will continue to lead the agency.  

Pros agency clients include Boticário, Amazon, Mondelez, Vibra, Porto, and Kimberly Clark. The agency reported 50% revenue growth in 2023 and is projecting growth of 20% for 2024.    

Stagwell’s agency network is in Brazil, Argentina, Mexico, and Central America includes Allison, Assembly, Code and Theory’s Truelogic, CP+B, Ink, and Locaria.  It is led by Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B) Brazil.   

Pros marks Stagwell’s fourth acquisition in 2024 following What’s Next Partners, Sidekick and Team Epiphany. The holding company also reportedly made an offer to acquire Martin Sorrell-led S4 Capital, but talks broke off without a deal.