The experiential agency arm of Stagwell, the challenger network, TEAM is launching a brand new look called “experiential renaissance” as part of commemoration of its 35th anniversary celebration this year.

This move according to the agency is to follow up with the digital transformation that continues to reshape the consumer-brand connection, TEAM (formerly Team Enterprises) is seeing an influx of brands looking to build affinity and engagement in the flesh, following years of pandemic-fueled digital-first experiences.

The rebranding includes a shortening of the New York and Fort Lauderdale-located agency’s name from Team Enterprises to Team. It also includes a refreshed website, which opens to the headline “Made To Experience” stated over recent client work, showcased on the homepage.   

Dan Gregory, CEO of TEAM said: “We’ve seen the industry pick itself up again, and as a result, we have had the privilege of working with clients to build even more scaled, engaging, and audacious brand moments. Our new brand identity and focused purpose captures who we’ve always been and will continue to be – a dynamic TEAM focused on creating transformative brand experiences for communities of like-minded individuals. Communities who share passions, careers, cultures, hobbies, and everything in between.” 

Gregory continued, “It’s one thing to flawlessly execute a major event, but it’s another to actively guide a client in achieving real objectives; connecting with a specific community in a deeply personal and memorable way, while advancing brand(s) and business. With 35 years of honing this craft, we proudly wave our new banner high as we continue aiming to change the game.”

The firm has worked with brands like Patron tequila, La Roche-Posay skin care, Amazon, Molson Coors and others. It’s also a key production partner in creating Stagwell’s Sport Beach experience at the Cannes Lions Festival.