Suzuki Motors has selected TMW Unlimited as its official integrated agency for creative, content, and CRM services following a rigorous competitive selection process.

In this role, TMW will be responsible for delivering comprehensive creative campaigns and content across all key channels.

Work will begin immediately to launch the new Suzuki Swift, building on the brand’s Good Different platform.

Creative will include above-the-line advertising for Suzuki’s auto division, content creation and responsibilities for data and CR

M across cars, motorcycles, all-terrain vehicles and marine engines.

Alex Key, head of marketing, Suzuki GB, said: “It was clear from the outset that TMW Unlimited was the perfect partner for us. There was instant chemistry and they innately understood what our brand is all about. Not only did they prove their 360-degree capabilities to deliver exceptional work in a diverse range of disciplines, they demonstrated an ability to weave them together and connect with our target audience.”

Chris Mellish, CEO, TMW Unlimited, also noted that: “If we sat down and wrote the perfect brief for ourselves, it would look just like this. Suzuki shares our challenger brand mindset and ambition to create work that stands out throughout every layer of the marketing mix. We now have the opportunity to use the full breadth of our skills to take their business to the next level.”