Heineken, Bodega partner, launch ‘boring phone’ brand
By Felicia Nwosu Heineken, the world’s second largest brewer, has taken a new dive to offer a product from a new category in collaboration with street culture tastemaker Bodega, as…
Lush Hair: How hair extension market is redefining landscape via innovation, style
By Felicia Nwosu In today’s Nigeria market, lots of brands are embedding novel innovative features to redefine and defy market conventions in order to create new and valuable solutions for…
Asp to hold major forum on responsible advertising in Nigeria
ARCON Logo
The Advertising Standards Panel (ASP), a statutory organ of the Advertising Regulatory Council of Nigeria (ARCON), has announced a crucial stakeholders’ forum aimed at promoting responsible advertising practices within the…
Stagwell agrees to buy Brazil-based Pros agency
Another win for Stagwell agency network, has it agrees to acquired São Paulo, a Brazil-based brand and marketing consultancy Pros Agency. Pros agency specializes in creative planning and production, influencer marketing, digital…
Nigerian Canva expert Ayodotun Akinfenwa holds a free workshop in collaboration with The Elevation Church, Maryland to empower professionals and individuals
L to R, Digital Marketing Manager, The Elevation Church, Adewale Ojomo, Senior Communications Officer, The Elevation Church, Jude Ochuko, Resident Pastor, Maryland Campus, The Elevation Church, Bola Adisa, Canva Verified Expert and Global Head of Communications, The Elevation Church, Ayodotun Akinfenwa, Veteran Design and Print Consultant, Debo Adediran, Senior Communications Officer, The Elevation Church, Zelia Emuobo, Production Manager, The Elevation Church Martin Aguocha at the Canva for Brands Workshop in Lagos, recently.
Nigerian Canva Verified Expert Ayodotun Akinfenwa recently held a free Canva for Brands Workshop on March 9, 2024, to empower individuals, business owners and professionals In conjunction with The Elevation…
How creativity by brands, agencies spiced up 2024 Eid Mubarak celebration
In bid to create top of the mind awareness and empathy marketing strategy using the Eid Mubarak celebration as means to prospect, retain consumers and connect with brands, business and…
Soulcomms celebrates 20 years of impactful service unveils new logo
As part of an historic ceremony to mark its 20 years of impactful business operation in Nigeria, Soulcomms, one of the leading Public Relations (PR) agencies in the country, also…
MediaReach unveils OMD Consumer Intelligence (OCI) platform
Unveiling of OCI platform
In furtherance of its innovative ingenuity aimed at empowering brands across West & Central Africa, MediaReach OMD, yesterday in Lagos officially launched a OMD Consumer Intelligence (OMI) platform. OCI is…
Ogilvy won Molson Coors media business
Ogilvy UK has won the hotly-contested Molson Coors business including Carling, Coors, Madri Excepcional, Rekorderlig and Aspall. Ogilvy won the pitch to beat incumbent Havas, BBH and Mother. The pitch…
TikTok and GenZ: How a possible ban could impact brands’ marketing strategies
By Gbolahan Oyeponle It’s no longer news that brands jump on trends, social engaging platforms, as well as identify with popular influencers, social media challenges etc in order to meet…
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